Developing an Effective Employer Brand Strategy

面对竞争日益激烈的高端人才争夺，是临渊羡鱼，还是退而结网？如何确保人才真正觉得您的公司是当仁不让的最佳雇主和受尊敬企业；尤其是经济运行充满不确定性的今天？您将如何脱颖而出？

In response to this strong market demand, NeoEdge China is proud to bring you:

为此，新加坡纽恩杰有限公司诚邀您，拨冗参与：

Developing an Effective Employer Brand Strategy

卓越雇主品牌（北京）国际研讨会

-          Forging a stronger link between your brand, employee commitment and the increasingly challenging economic environment

-          打造卓越雇主品牌，提升员工动力，应对经济不确定性

Hilton Beijing Hotel  1-2 June 2009

北京希尔顿酒店   2009年6月1－2日

The workshop will be led by the globally-recognized Master, Richard Mosley, who first conceived The Employer Brand® in the early 1990's and has successfully helped many premier international brands to deploy well their Employer Brand strategies worldwide. He is also the writer of the reputable Employer Branding text- The Employer Brand ®: Bringing the Best of Brand Management to People at Work.

该研讨会将由全球雇主品牌大师Richard Mosley先生领衔。Richard先生在上世纪90年代于全球范围内首次提出和奠基“雇主品牌”理论，并协助诸多国际顶级品牌成功部属雇主品牌战略和计划；他并同时是一本“雇主品牌”经典教科书（The Employer Brand ®: Bringing the Best of Brand Management to People at Work）的联席作者。

It’s the first time the father of Employer Branding, Richard Mosley conducts the course in China mainland, where he will bring together proactive insight and valuable experience to contribute more to Chinese growth, since levels of 'employer brand awareness' are arising fast across Asia Pacific including China, as leading companies have more and more realised that motivated and loyal employees are vital to their commercial success.

聆听大师见解，分享成功经验。这将是”雇主品牌营销”之父Richard Mosley首次在中国大陆主持培训研讨会，以进一步推动“雇主品牌”理论和战略在中国和亚太新兴地区的应用和实施，帮助极富愿景的组织高效管理人力资本，实现商业致胜。

Register by calling +86 10 85886020, email chinamarketing@neo-edge.com or simply fax the completed registration form to: +86 10 8588 6020.

I look forward to welcoming you to this unique learning experience on 1^st June 2009

报名请致电+86 10 85886020，或发送邮件到chinamarketing@neo-edge.com。您也可以填写报名表直接传真回+86 10 8588 6020.

2009年6月1日，期待您惠驾参与。

Steven Li  (李笛)

Business Development, Greater China

NeoEdge China 新加坡纽恩杰公司北京代表处

P.S. Register before 9^th April, 2009 and avail of the special Early Bird discount and save USD 400!

温馨提示：2009年4月9日前报名参加，将尽享早期预订特别优惠，节省400美元。

Official Supporter官方支持单位

HRD Gateway 

Media Partner媒体合作伙伴

ChinaHRP.COM    PersonnelZone  Boraid. Com China International Business  New Marketing

BDL Media ChinaCSR.com ChinaNewswire.com

Recent  NeoEdge’s event纽恩杰近期其他会议：

1, Mobile Payments and NFC World Summit 2009

2009年度移动支付和NFC世界大会

Conference: 1-2 April 2009
Pre-Conference Workshops: 31 March 2009
Post-Conference Workshop: 3 April 2009
Kuala Lumpur, Malaysia

2, Commercial Fundamentals of the Upstream Oil and Gas Industry

油气上游产业商业基础国际研讨会
Singapore, 11-14 May 2009