官方二维码

 
 

PERSOLKELLY UNVEILS NEW BRAND IDENTITY TO STRENGTHEN POSITION IN ASIA PACIFIC

   日期:2021-04-01     浏览:99    评论:0    
核心提示:CHRM SINGAPORE, 1 April 2021 –PERSOLKELLY, one of the leading HR solutions companies in Asia Pacific, today unveiled its new regional brand identity, which reflects the consolidation of its portfolio brands, including HR and recruitment leaders such as Ke
     CHRM SINGAPORE, 1 April 2021 – PERSOLKELLY, one of the leading HR solutions companies in Asia Pacific, today unveiled its new regional brand identity, which reflects the consolidation of its portfolio brands, including HR and recruitment leaders such as Kelly Services (for staffing services in Asia Pacific), Capita, and First Alliances, under a single PERSOLKELLY master brand.
      The launch of the new brand identity marks the culmination of PERSOLKELLY’s efforts in building a region-leading platform for clients to seamlessly access the best-in-class HR and workforce solutions to navigate Asia’s fast-growing and diverse talent pool.
       “The Asia Pacific region is not just a focus for PERSOLKELLY, it is our specialty. Since 2016, we have benefitted greatly from the reputation and strength of our unique specialist portfolio brands to become the most trusted talent management brand in the Asia Pacific region,” said Francis Koh, CEO, PERSOLKELLY.

PERSOLKELLY was founded on two core values of client-centricity and quality. The new brand visual identity will see the elevation of the ‘viewfinder’ in PERSOLKELLY’s logo, which expresses PERSOLKELLY’s focus on people and individual growth.

This spotlights the company’s value proposition of being a people-first business that is consistently able to deliver innovative and tangible results for its clients’ unique workforce challenges by combining our regional expertise with a deep understanding of genuine humanneeds. The new visual identity will also include a fresh new look for PERSOLKELLY assets, ranging from new marketing collateral to revamped digital channels.

In addition to the visual identity, the brand refresh also encompasses a revitalised brand personality that captures PERSOLKELLY’s confidence, passion, and resourcefulness, as well as the brand’s effort to be considerate, proactive, and smart in all that it does.

Koh said, “The way people work has rapidly transformed due to the ongoing COVID-19 pandemic, technological innovations, demographic changes, and globalisation. Businesses will need to adapt at a much faster rate than ever before to stay ahead in the talent economy. As a partner, PERSOLKELLY has long recognised the need to provide clients with a streamlined experience to remain competitive in attracting the right talent and identifying the most customised solutions. That is why we believe now is the right time to evolve so we can continue to meet our clients’ regional and local strategic workforce needs.”

PERSOLKELLY is a joint venture that was established in 2016 between PERSOL HOLDINGS and Kelly Services to cater to Asia Pacific’s rising workforce employment needs. Currently, it is one of the region’s leading HR solutions providers with an operational presence across 13 markets. As of 1 April 2021, PERSOLKELLY has over 2,000 employees across Asia Pacific to service their growing portfolio of customers.

 
打赏
免责声明:
本网站部分内容来源于合作媒体、企业机构、网友提供和互联网的公开资料等,仅供参考。本网站对站内所有资讯的内容、观点保持中立,不对内容的准确性、可靠性或完整性提供任何明示或暗示的保证。如果有侵权等问题,请及时联系我们,我们将在收到通知后第一时间妥善处理该部分内容。
 

PERSOLKELLY UNVEILS NEW BRAND IDENTITY TO STRENGTHEN POSITION IN ASIA PACIFIC二维码

扫扫二维码用手机关注本条新闻报道也可关注本站官方微信账号:"chrmers",每日获得互联网最前沿资讯,热点产品深度分析!
 
0相关评论

 
最新招聘
推荐图文
推荐新闻
点击排行
最新新闻

首页| 关于我们  |  商业采访  |  投稿指南  |  联系方式  |  使用协议  |  版权隐私  |  网站地图| 排名推广 | 广告服务| 积分商城| 留言反馈|违规举报

人力资源经理网(CHRM) Copyright © 2005-2021 All Rights Reserved 京ICP备05004986号-10 京公网安备11010802023849号 电信与信息服务业务经营许可证:京ICP证161055号